Kathleen Moneyhon: Illustrations, Wine tags, Recipe cards
Vanessa Kerr: Research and wireframes, Desktop UI/UX
Haley Prieto: Research and wireframes, App Design, Packaging
Sarah Halmon: Research and wireframes, Social Media, Packaging, Recipe cards
Winc is an affordable subscription wine club based in California
Crafters, tasters, adapters, interactive, well-rounded wine selection, personal wine stewards
Who we are:
What we offer:
Affordable and authentic wines, easy, simple, and pleasurable
By offering a great bottle of wine that's as simple as enjoying one
How we do it:
Create and curate wines based on customer feedback
Millennials, new wine drinkers, everyone
Price per box
Number of wines
In 2012, Club W launched as the first personalized e-commerce subscription to wine. Their original goal was to make it easier for people to discover great wine and connect with customers digitally and directly. They re-branded to Winc and launched proprietary brand in 2015. Their goal was to use direct customer connection and release new products, that they had already had a captivating audience for, and relive real time feedback on the wines they produced themself.
Unique Selling Point & Mission Statement
Winc is the only wine club that creates and curates their own wine to match their customer's unique taste palate based on their feedback.
Winc provides a well-rounded wine selection without the storefront that brings affordable and authentic wines for everyone looking to discover and expand their palate. We create and curate a convenient collection of options as we believe the experience should be as fine as the wine.
The wine world can be overwhelming without the proper guidance towards what works best for you. Take our 6 question palate quiz to discover which wines work best for you!
Find out what works best for you!
Photo by john canelis on Unsplash
Go to Vanessa Kerr's web site for full Winc web design.
Viewers can read about the palate quiz, how the process works, and additional promotional information about our wines
Go to Haley Prieto's web site for full Winc mobile design.
We have taken the app and created a customized experience. we continue to highlight on the feedback loop between Winc and the customer by providing personalized pages and including the chat box. Users can easily access their current or upcoming order, rate their wines and archive past wines
The Winc packaging strives create a joyful experience for our customers. The designs change to make it feel more personal, like receiving a present.
Every bottle comes with a tag that simply explains the tasting notes of the particular wine.
Recipe cards are included in the order. The cards pair with the wines in the box.
From the Winc Snapchat users can download the app or click through the story. The stories include a wine highlight that goes into the wines tasting notes and a link to the blog.