Kathleen Moneyhon: Illustrations, Wine tags, Recipe cards
Vanessa Kerr: Research and wireframes, Desktop UI/UX
Haley Prieto: Research and wireframes, App Design, Packaging
Sarah Halmon: Research and wireframes, Social Media, Packaging, Recipe cards
About Winc
Winc is an affordable subscription wine club based in California
Crafters, tasters, adapters, interactive, well-rounded wine selection, personal wine stewards
Who we are:
What we offer:
Affordable and authentic wines, easy, simple, and pleasurable
Different:
By offering a great bottle of wine that's as simple as enjoying one
How we do it:
Create and curate wines based on customer feedback
For whom:
Millennials, new wine drinkers, everyone
Competitive Audit
Price per box
$50/month
$79/month
Company
Winc
Naked Wines
Customer feedback
Yes
No
Number of wines
4 bottles
6 bottles
Quiz questions
6 questions
3 questions
Shipping fees
$0
$10
Bright Cellars
$60/month
No
4 bottles
7 questions
$8
First Leaf
$80/month
No
6 bottles
13 questions
$10
Photo by Justin Aikin on Unsplash
In 2012, Club W launched as the first personalized e-commerce subscription to wine. Their original goal was to make it easier for people to discover great wine and connect with customers digitally and directly. They re-branded to Winc and launched proprietary brand in 2015. Their goal was to use direct customer connection and release new products, that they had already had a captivating audience for, and relive real time feedback on the wines they produced themself.
Brand Story
Unique Selling Point & Mission Statement
USP
Winc is the only wine club that creates and curates their own wine to match their customer's unique taste palate based on their feedback.
Mission Statement
Winc provides a well-rounded wine selection without the storefront that brings affordable and authentic wines for everyone looking to discover and expand their palate. We create and curate a convenient collection of options as we believe the experience should be as fine as the wine.
Brand Elements
Color palette
#EBE3D4
#025E73
#ADBE25
#FF5557
#370C17
Type palette
Noe Display
The wine world can be overwhelming without the proper guidance towards what works best for you. Take our 6 question palate quiz to discover which wines work best for you!
Find out what works best for you!
Proxima Nova
Photo by Julia Kuzenkov on Unsplash
Photography style
Photo by Lefteris kallergis on Unsplash
Photo by Hermes Rivera on Unsplash
Photo by Matthieu Joannon on Unsplash
Photo by john canelis on Unsplash
Photo by Kelsey Knight on Unsplash
Illustration style
Web
Go to Vanessa Kerr's web site for full Winc web design.
Viewers can read about the palate quiz, how the process works, and additional promotional information about our wines
Mobile
Go to Haley Prieto's web site for full Winc mobile design.
We have taken the app and created a customized experience. we continue to highlight on the feedback loop between Winc and the customer by providing personalized pages and including the chat box. Users can easily access their current or upcoming order, rate their wines and archive past wines
Packaging
The Winc packaging strives create a joyful experience for our customers. The designs change to make it feel more personal, like receiving a present.
Every bottle comes with a tag that simply explains the tasting notes of the particular wine.
Recipe cards are included in the order. The cards pair with the wines in the box.
Social media
From the Winc Snapchat users can download the app or click through the story. The stories include a wine highlight that goes into the wines tasting notes and a link to the blog.
